A dynamic, diverse, and affordable city with big-city opportunity and small-town friendliness.
Why Houston Works
Houston is one of the most diverse and affordable major cities in the U.S., offering a vibrant arts scene, award-winning restaurants, abundant green space, and top-tier education and health care. Its cost of living is lower than the national average, making it an attractive option for families, professionals, and entrepreneurs. Whether you’re relocating for work or choosing a place to grow your business, Houston offers an unbeatable quality of life.
Most Diverse City in the U.S. – WalletHub 2023
Residents across Greater Houston
Lower cost of living than U.S. average – C2ER 2024
Cost of Living
Houston offers all the amenities of a world-class city—without the high price tag. With no state income tax, a competitive housing market, and affordable daily costs, residents enjoy more purchasing power compared to other large U.S cities. This affordability makes Houston attractive to both businesses and families alike.
Diversity & Culture
Houston is a true cultural mosaic, with communities representing nearly every region of the world. More than 145 languages are spoken in the region, and the city regularly ranks as the most diverse in the nation. This diversity enhances everything from food and festivals to innovation and collaboration.
Acres of parkland and green space
Lifestyle
From world-class museums and theaters to a thriving food scene and over 52,000 acres of parkland, Houston offers something for everyone. The city blends urban excitement with neighborhood charm, offering lifestyle options that fit any pace. Residents enjoy professional opportunities alongside a rich, fulfilling personal life.